Michigan basketball already making an NIL push under Dusty May

The Champions Circle has done a great job raising funds in the past like the one-more-year fund. There was also a big fundraiser around the College Football Playoff to stave off the efforts of rivals to steal away Michigan players.

As important as NIL is in football, it might be even more important in basketball. There aren’t as many basketball players on a roster for one and losing one, like Hunter Dickinson, has a huge impact.

The Wolverines will probably never be as aggressive in using it as an enticement as other programs. But that’s fine. What they do need to do is have the resources available to get top talent and retain it. The retention part is critical and this is a huge step in the right direction. May is also going to meet with the collectives to form an NIL plan going forward.

May is going to invest heavily in high school recruiting. At least if he follows the same path that he did at FAU. Like John Beilein, May seems to have an eye for talent. He’s recruited and developed numerous all-conference players at FAU, including three who still have a year of eligibility. So he can land players and as long as he can keep them, Michigan basketball should be among college basketball’s best in no time.