20 of our favorite celebrity fashion lines

Everything Beyoncé touches turns to gold. Since 2016, the recording artist has been expanding her already worldwide empire through athleisure line Ivy Park. The line entered a partnership with Adidas in 2019. The most recent drop, Icy Park, immediately made waves as the likes of Gucci Mane and Hailey Baldwin Bieber joined Beyoncé in promotional materials. Bey and Jay-Z's nine-year-old daughter, Blue Ivy, even got in on the fun.

Rihanna hasn't released a studio album since 2016's ANTI, but she has kept herself plenty busy. The genre-bending icon founded cosmetics company Fenty Beauty in 2017, which expanded the following year into lingerie line Savage X Fenty. "Before she was BadGalRiRi: music, fashion and beauty icon, Robyn Rihanna Fenty was a little girl in Barbados transfixed by her mother’s lipstick," Fenty Beauty's about page reads. The annual star-studded Savage X Fenty fashion show has become as much of a must-watch pop culture event as a Rihanna concert—earning an Emmy nod last year.

Stella McCartney is one of Sir Paul McCartney's daughters, but she has done well to make a name for herself far outside her Beatles-fronting father. The fashion designer has a very successful self-titled fashion line that has appeared on the industry's most coveted runways. As an added bonus, McCartney partnered exclusively with Taylor Swift to create merch surrounding the 10-time Grammy-winner's 2019 Lover album. That partnership continued into a one-off line of sustainable pieces supporting Swift's 2020 folklore and evermore albums.

From the outside looking in, it seems like an impossible task to create something as big as the Kardashian name and the subsequent groundbreaking Keeping Up with the Kardashians reality series. Kylie Jenner smartly leveraged her family's influence to step out on her own and do exactly that. The 23-year-old founded Kylie Cosmetics in 2015 and immediately made waves with her Kylie Lip Kits. Jenner also owns lifestyle apparel brand Kendall and Kylie with her older sister, Kendall Jenner, who is also a supermodel. Elsewhere in the Kardashian family, Kim has Skims and Khloe has Good American. 

Kristin Cavallari was portrayed as an infamous teenaged villainess on MTV's early 2000s reality series Laguna Beach. After another stint on The Hills spin-off, Cavallari turned her attention to design. The businesswoman founded Uncommon James in 2017. The brand began with a flagship store in Nashville before opening a second location in Chicago. The boutique carries jewelry, apparel, home goods, and more.

Justin Bieber launched streetwear label Drew House alongside his longtime friend Ryan Good in January 2019. The clothing is inspired by skateboard culture—sometimes selling customized Drew skate decks. The smiley-face logo, cartoonish casual wear, and corduroy outfit sets are distinctive enough to sell out nearly every new drop.

Kanye West is a musical mastermind, but his Yeezy sneaker empire is what propelled him to billionaire status. The line first debuted with Nike in 2009 but really took off after moving to Adidas in 2013. The 21-time Grammy winner produced one of the more grandiose pop culture moments in recent memory when he debuted his Yeezy Season 3 capsule alongside his Life of Pablo album at Madison Square Garden in 2016.

Reese Witherspoon founded Draper James in honor of her late grandparents, as explained on the clothing brand's official website: "I started this company to honor my Southern heritage and in particular my grandparents who were, and still are, the greatest influences in my life: my grandmother, Dorothea Draper, and my grandfather, William James Witherspoon." In 2019, Kathryn Sukey was named head of design after stops at Coach and Kate Spade. Shoppers can choose anything from loungewear to dresses and accessories. 

Drake's October Very Own label (stylized as OVO) is embedded in everything the 34-year-old does, and as an extension, is gobbled up by his enormous fan base. The owl logo is inked on his body. As an extension, Drake and his closest confidantes founded OVO Sound in 2012, based in their native Toronto. The title was inspired by the four-time Grammy winner and revolutionary hip-hop figure's Oct. 24 birthday.

Remember all those hours spent watching Lauren Conrad interning for Teen Vogue on MTV's The Hills? They paid off. Well, for her. The Laguna Beach product made sure to leave her reality television roots in the past by launching LC Lauren Conrad exclusively at retail outlet Kohl's in 2009. She expanded her footprint in the fashion space by co-founding nonprofit fair trade shop The Little Market in 2013.

Ashley and Mary-Kate Olsen will never shake their Full House or It Takes Two legacies, but they didn't stop working since putting acting on the back burner. The twin sisters co-founded The Row in 2006, which has been described by Vogue last fall as "a go-to label for women who favor discretion over bold display."

As much as David Beckham is synonymous with soccer (or football, depending where you're reading this), Victoria Beckham is synonymous with fashion. The former Spice Girl has a self-titled high-end clothing line, and the empire added Victoria Beckham Beauty in late 2019.  

Gigi Hadid climbed to the top of the fashion world by modeling the most elegant, extravagant and expensive garments. However, the 25-year-old also knows how to design clothes. Hadid proved that with lines in partnership with Tommy Hilfiger (2018) and Reebok (2019).

Kate Hudson co-founded Fabletics, a now-omnipresent athleisure brand, in October 2013. "There are dozens of athleisure companies on the market today, with various price points and aesthetics and target demographics, making up a retail sector forecasted to reach $355 billion in sales by 2021. What distinguishes Fabletics, then, is Hudson—who’s infused the brand with a distillation of her own celebrity image," wrote BuzzFeed News' Anne Helen Peterson in May 2019.

Emily Ratajkowski launched the swimwear brand Inamorata in 2017. Since then, the model and actress has expanded the line to include clothing such as dresses and sweats. The venture, which chronically sells out within 24 hours, played a big role in Ratajkowski landing on the 2020 Forbes 30 Under 30 list.

Serena Williams has metaphorically worn an S on her chest as a tennis player knocking on the door of 24 Grand Slam singles titles, but she made it official by launching her S by Serena fashion brand in 2018. Fans are encouraged to share what 'S' means to them through the #BeSeenBeHeard campaign, and while brainstorming on what word to submit, there is plenty of apparel to shop for.

Dwyane Wade retired from the NBA following the 2018-19 season, but the 13-time All-Star and three-time champion still has a hand in the game through Way of Wade. The brand was founded in 2012 alongside Li-Ning and now boasts Minnesota Timberwolves All-Star guard D'Angelo Russell, Miami Heat veteran forward Udonis Haslem, and acclaimed rapper Rick Ross as ambassadors.

Gwyneth Paltrow may very well be more famous now for Goop than her acting, which is saying something. Her lifestyle brand is typically talked about because of its clean approach to health and wellness, but Goop's website also features clothing available for purchase—including high-priced G. Label selections.

Much like Drake, The Weeknd's fan base is often identified by whether they're wearing XO-branded clothing. The Weeknd, born Abel Tesfaye, was shot to superstardom through his XO collective. XO Records is the recording artist's joint label venture with Republic Records. From a fashion perspective, XO is splashed all over The Weeknd's merchandise. In 2016, he signed with Puma as a global brand ambassador, which resulted in several PUMA XO collections.

Years after Jessica Simpson went viral before going viral was a thing for getting confused over whether tuna is chicken or fish, she has invaded retailers galore with her self-titled, wide-ranging fashion line. "I want to make every woman feel confident in what they're wearing," Simpson said in 2014, per Forbes. "I do feel like we're very fashion-forward, but we also listen to the consumer."